You Are What You Wear. No Really!!

You Are What You Wear. No Really!!

It’s been known that what we wear affects how others perceive us, but what about how our clothing makes us feel about ourselves? This term is called enclothed cognition. Enclothed cognition relates to the effect which clothing has upon a person's mental process. How they think, feel, and function. This term was coined by cognitive psychologists Hajo Adam and Adam Galinsky from Northwestern University. 

This is a powerful idea when it comes to building self-confidence. Especially in adolescent girls who’s confidence can plummet during this challenging stage in their lives. 

Here’s 4 ways clothes can affect girls’ confidence:

  • Brightly colored clothes can improve her mood while more dull colors can create a more mellow mood.
  • High-quality clothing symbolizes that she’s worth it.
  • Well-fitting clothing will help her feel comfortable and in control.
  • Various styles of clothes will impact her differently; casual clothing can boost her openness and agreeableness, formal clothing can help her to feel authoritative and powerful.

We need to redefine the meaning of fashion. Clothing has been thought to be frivolous, selfish, shallow, unimportant and vain. Enclothed cognition proves it’s much more than that and can make a huge impact on how we feel about ourselves. So wear who you are because you are what you wear!❤️

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